Sarshar believes everything that is 2D will soon become 3D. The company’s vision is not limited to the products that line retail shelves. “Imagine a 3D model for every item on Amazon! We would like the enterprises to focus on the experiences they would like to provide, AR shopping, VR stores, and virtual showrooms, and not to worry about where they can get the 3D models required.” “Our vision is to become the Getty Images of 3D models for commercial products,” said founder and CEO Nima Sarshar, former Apple engineer who worked on AI. Just months after launching their AR mobile shopping app, Houzz reported that app users who viewed a product in AR were 11x more likely to make a purchase than those who did not. AR-enabled shopping apps offered by Houzz, Ikea, Wayfair, and Overstock all allow consumers to preview products in 3D with AR before purchasing. Retailers know that 3D shopping experiences are powerful tools to increase consumer engagement and online sales-particularly with home goods, furniture, and decor. The other problem is that many e-commerce sites simply don't have the physical object at hand. Also down-sampling a high-poly model from the scanner to a low-poly model suitable for XR is not trivial. Scanning results in higher quality, but it is not faster or less expensive than graphics solutions. William Sonoma recently acquired merchandise scanning startup Outward for $110M. To a lesser extent, manufacturers also do 3D scanning. The cost has gone up considerably in the past five years as the growing demands of the spatial web has increased demand.

The process is usually outsourced to countries like the Philippines and Vietnam. The expense and difficulty of creating 3D models of SKUs at scale discourages retailers from using 3D shopping to increase engagement and sales.

2d to 3d converter online free